Realtor Email – How Realtors Can Use Email More Effectively

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What you need to do

Since email is taken for granted so much in this day and age you need to be sure that you focus on great email skills to be sure that your message is getting across and that you are getting your emails read.

Email is still your most important form of communication

Email is something that we have grown used to not only for everyday contact with friends and family but also as a staple of business. For many transactions this is the only way that we keep in contact and you will find that most people will love to be kept in contact by using email. Think about your daily contacts and you will probably see that email is the most common way that you are keeping in contact with people. The question you have to ask yourself right now though is;

How do I use email in my business and can I use it better?

As we all know, email is the best way to reach our customers in their busy schedules. How can we make it more effective? How often should we mail? And what should we say?

I will try to answer all of these questions. I will start with a link from a great blog, Email marketing best practices, this is a great blog that helps you ask yourself questions about what are the most important things that you should be doing in using email.

There are many ways to pick up new email addresses for your Realtor email list. One key thing to remember is opt-ins are good and spam is bad. If someone were to offer you an email list of all of the people in your city for free and you could email them it would still be a bad price. The state of email in this day and age guarantees that if you send out spam you will lose your email privileges and have to find a new web host.

Email Subject Line

Let's now get to the emails subject. There are three parts to your email; the subject, the body and the PS section of the email.

The first thing that people read and if it is interesting then the reader will open the email or continue reading the page. This is the power of your headline, or in the email sense it is known as the subject line.

Your subject line must be short and concise. They should provide a summary for the content of the e-mail so that the recipient will have a basic knowledge of the content. This is really vital in grabbing the attention of your readers and subscribers. You want your subject line to instantly grab the attention of your subscriber and get them to be intrigued to open up your mail. Remember, it is not necessarily true that a subscriber opens up subscribed mails.

A good subject line must always be tickling the curiosity of your recipient. It must literally force the recipient to open the mail. A certain emotion must be ignored and get them to open the mail. It is essential to use specific words to get the reaction you need. Keep in mind that the recipient or subscribers spend only a few seconds looking over each subject line of the e-mails he receives. You must grab your reader's attention right away.

There are many forms you can use for your subject line. You can provide a subject line that says your e-mail contains content that teachers those tips and methods on certain topics. An example of this is using keywords and keyword phrases such as, "How to", "tips", "Guides to", Methods in and others like that.

You can also put your subject line in a question form. These may include questions like, "Are you sick and tired of your job?" Or "Is your boss always on your case?" Try to stay on the topic that pertains to your site so that you'll know that your subscribers have signed up because they are interested in that topic. This form of subject line is very effective because they reach out to your recipients emotions. When they have read the question on your subject line, their mind starts answering the question already.

You can also use a subject line that commands your reader. Statements such as "Act now and get this once in a lifetime opportunity", or "Double, triple and even quadruple what you are approaching in one year". This type of subject line deals with the benefits your company provides with your product and services.

You may also use breaking news as your subject line to intrigue your subscriber. For example, if you deal with car engine parts you can write in your subject line, "Announcing the new engine that uses no gasoline, It runs on water". This creates curiosity with the reader and will lead them to open the mail and read on.

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Source by Bill Nadraszky

For Sale By Owner – 4 Ways To A Quick Home Sale

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Spring is the season for selling homes. Over 40% of homes sold in the entire year are sold in the spring time. Due to the fact that school let's out and it is easier for families to move into their new home during the summer months.

When you are planning to sell your house for Sale By Owner, timing and planning are the most important tasks you must do to have a successful home sale. Proper staging of your home for sale can mean the difference between a quick sale or a slow one. Here are 4 ways that you can have the most appealing to the most amount of buyers.

4 WAYS TO A QUICK HOME SALE AND PRESENTATION

1. Timing & Planning – The best time to sell your house is in the spring time. So make sure you have taken the time to figure out what the proper asking price should be. You can do this by driving around your neighborhood and seeing what others are asking for their house. Also look up a on websites what the median price for your type of house is going for. Take the average of the two and price your house about ten thousand below that value. This will insure that your house will be the first to sell.

2. Provide Finance Options: Owner financing allows you the ability to make more than Fair Market Value on your house. By working with a contract buyer you can get all cash at closing when you set up your financing correctly. You can also work with mortgage brokers to help you get your buyer approved for financing.

3. Marketing Plan – An important step in selling your home is to have a marketing plan. How are people going to know that your house is for sale? Why would they want to buy your home? How can you help them buy your home? When creating a marketing plan think from the buyers point of view. You can use yard signs, classified ads in the paper, flyers and marketing strategies to create: Attention-Desire- Action.

4. Staging Your House: When the buyer walks into your home they will experience it with all five senses. Make sure you have new paint on the wall, new hardware on the sinks, doors, and electric sockets. Make sure your home is clean and free from clutter. Have the smell of fresh apples and cinnamon baking in the oven. Have soft music in the background. All these appeal to difference senses. At the end of the day people buy based on feelings and not logic.

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Source by G Allan Roberts

FSBO & Working With A Buyer's Agent

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Homeowners selling their own home usually encounter different types of people during the process of their home sale. If it's not the real potential buyer that they have to deal with, it's usually the buyer's agent. Home buyers hire an agent when they lack the time and skill to do the negotiation process and the entire transaction or if they want to make sure that they're getting the best deal.

A buyer's agent can be any licensed real estate agent or broker who represents the buyer. He or she may either be a member of the National Association of Exclusive (NAE) Buyer Agents who represent only the buyers and do not handle listings or a member of the Real Estate Buyers Agent Council (REBAC) which is associated with the National Association of Realtors (NAR). Agents from REBAC have the option to choose to become exclusive buyer agents or an agent of both buyers and sellers.

In selling your home yourself, do learn about the functions of a buyer's agent too. Real estate buyer agents work on commission and are paid by the seller after the transaction has been completed. Home sellers typically pay between five and eight percent of the sales price. However, when more expensive homes are involved, sellers can negotiate for a lower commission rate. In addition, the buyer in his purchase offer can ask the seller to pay all or part of the agent's commission or fee although the seller is not obliged to do so. Proper negotiation, therefore, is of utmost importance when working with a buyer's agent.

Home sellers should also know that an agent who represents exclusively the buyer works for the best interest of his client and is more motivated. Agents should also be good listeners and must be able to resolve conflicts that may arise during the transaction.

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Source by Gloria Smith

Can a Bank Short Sale Save Your Home From Foreclosure?

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A bank short sale is one option lenders offer to help homeowners save their home from falling into foreclosure. Although the process is complicated, this alternative can offer struggling borrowers an opportunity to break free from the financial constraints of owning a home.

Bank short sale properties come in all sizes and price ranges. Lenders can grant approval for single family homes, condominiums, commercial real estate and vacant land. When borrowers fall behind on their mortgage payments and do not possess the financial means to get back on track, lenders may allow them to participate in this type of arrangement.

Short selling requires lender approval. This type of real estate transaction is generally handled by the lender's loss mitigation department. It involves selling the property for less than the borrower owes on their mortgage loan.

Most banks require short sale properties to be sold through a licensed realtor. Occasionally, banks will allow homeowners to list their property as "For Sale by Owner." The home must be sold within a set period of time established by the lender.

Not all banks participate in short sale transactions. Those who do, have strict guidelines in place which must be adhered to through the process. If borrowers do not follow protocol, lenders can consent with foreclosure action.

Real estate experts claim foreclosure costs banks approximately $ 60,000. By engaging in short sales, mortgage lenders can recoup some of their financial losses and avoid expense legal fees associated with the foreclosure process.

For individuals facing foreclosure, a bank short sale can be the answer to their prayers. Entering into this agreement does not allow borrowers to keep their home. Short sales have a detrimental effect on credit reports, but not quite as damaging as foreclosure.

Once lenders grant short sale approval, borrowers must submit a packet of information including financial documents, tax returns and a short sale hardship letter. This letter is of particular importance because it allows borrowers to detail events which caused them to become delinquent on their mortgage note.

Each lender establishes their own protocol for handling short sale transactions. Since the bank is taking a loss on the property, the borrower must prove they do not possess the financial means to make good on their loan. The process generally takes three to six months to complete.

Bank short sales are one of the few options that allow homeowners to avoid foreclosure. It is best to work with a real estate professional that possess experience with short sale transactions. Homeowners who need to sell their property quickly should consider seeking out private real estate investors who purchase homes with cash.

Cash deals can expedite the short sale process. With the current credit crunch, many investors are purchasing homes with cash because they can not obtain traditional financing. Local real estate investors can be found by typing in the name of your city and the phrase "real estate investors" using your favorite search engine.

Another way to locate private investors is to search for real estate investment networking groups. Attend meetings and network with members. Additionally, the classifieds section of newspapers and real estate magazines.

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Source by Simon Volkov

Home Selling Assistance – Useful Tips For Selling Your Home

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Excited about relocating to your new home and planning to sell the old one? Or simply need to sell your home for other reasons? Either way here are a few home selling tips to help attract potential buyers to your home.

You need to pay attention to certain aspects of your home if you intend to sell it. The asking price is a factor that most people you advice you about. It is an important part of enticing buyers, but there are other qualities or features that make your home an individual entity. Besides the price you can attract a buyer with the beauty, coziness, functionality etc of your home.

Another thing that you could do to evaluate your home is to think like a buyer. What aspects of your home would attract you? What features of your home would convince you in its favor?

Here are some tips that can prove to be useful:

– Get familiar with the prevailing home prices in your area and price your house reasonably
– You can add a premium to your house if it is in a good residential area
– Strategize your marketing options and work out a good plan to promote and advertise your home. You could take professional help or even prepare an ad yourself for the local classifieds or for a property website on the net.
– You could arrange for a home showing in person or prepare a home tour with a visual media.
– A good presentation can make good first impressions and that could make a lot of difference.
– No home can be perfect. So do not gloss over the drawbacks of your home, be upfront and clear about things.
– You can add to the first impression by cleaning up the mess and clutter from your home, and making some minor repairs.
– Create a buying mood by turning on the heater or a / c, create coziness, light up the fire place, open the windows or even by making spaces. Do not follow this rhetorically. Do, what will enhance your home.
– Choose a buyer with care, so that the whole process moves on smoothly
– Consult a house tax advisor regarding your house tax
– Get the basics about the legal transactions implied, be clear about legal terms like contract
– Garner a few tips about negotiation
– Get to know the difference between an agent and a realtor before you decide to choose one of them to sell your home. Ask about the various processes, fees and responsibilities involved.
– Choose a reputable agent or realtor.
– Put up a board on your front yard stopping the above
– Trust your realtor and let him / her guide you through the whole process. Follow his tips to achieve good results.

Selling your home on your own

By no measure is it an easy task to sell your home yourself. It is not just a missing agent, but whole lot of other factors that make it difficult. It is not easy to cut off from a home which is full of memories. You will want some one who will love it the same way as you have done all these years. It is not easy to see strangers walking through your home evaluating every aspect of it. Are you really up to it?

– If you are planning to sell your house on your own, then you will need to put up a sign saying "home for sale by owner"
– It is advisable to hire a good attorney to cover all the legal aspects of selling a home.
– The attorney can also guide during the making of the contract form. You will need it to protect yourself and the buyer if you are not going through an agent. Things like buyer deposit and local estate laws need to be settled.
– Pick out the best photo that have you have of your home, if you do not have a flattering picture then get the house professionally clicked so that you can start with your best foot put forward. Many people ignore this, but it is the first thing that a buyer will see about your home.
– When you put up your house for sale by owner, you will have a lot of potential buyers walking in, in the hope of closing an easy deal that is flexible. Be very careful and investigate each potential buyer.

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Source by Benjamin E. Clarke

For Sale By Owner and MLS Listings

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There is a common misconception among people who decide to sell their home without a real estate agent. The misconception deals with getting their home in MLS listings.

For Sale By Owner and MLS Listings

Making the decision to sell your property without a real estate agent makes sense from a financial perspective. The commission rate charged by a real estate agent is traditionally six percent. This equates to a fee of $ 18,000 on a $ 300,000 home, $ 24,000 on a $ 400,000 home and a whopping $ 30,000 on a $ 500,000 home. Anyways you cut it, that is a lot of your hard earned equity to pay out. In fact, it may have taken you three, five or ten years of monthly mortgage payments and appreciation to build up that amount of equity.

Given the above figures, why do people use real estate agents? In many cases, they do so because they think using a real estate agent is the only way to get into the multiple listing service for their area. The multiple listing service, better known as MLS, is a directory of homes for sale in the area that real estate agents and buyers can access. What most people selling their own property do not understand is that they can be listed in the MLS without retaining a real estate agent.

In many areas, access to the MLS has been opened up to for sale by owner individuals. You can contact discount brokers that will list your home in the service. The brokers typically charge you a flat fee for the listing. The fees can be a bit pricey, but they are always much, much less than paying a realtor commission. If you feel like you need some additional help as well, most discount brokers offer tiers of service where you can pay a bit more to get help with closings, contracts and so on. Again, the ultimate fee is much less than paying a realtor commission.

While inclusion in MLS is probably a wise decision, it is not absolutely necessary. One of the reasons MLS listings are now easy to get has to do with the Internet. Simply put, the web has revolutionized the real estate industry. A recent study found that over seventy percent of buyers now do their initial research on the web. This makes sense given the fact it is less less time consuming to simply point and click through a large number of homes without having to blow money on gas driving all over town. In simple terms, this means you need an Internet advertisement for your property more than you need a straight MLS advertisement.

If you are trying to decide whether to sell your property without an agent, do not worry about MLS listings.

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Source by Raynor James

The For Sale by Owner Option-Selling Your Own Home

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The majority of those who successfully sell their own property are the property owners who live in highly populated metropolitan market areas where property sales are more common. In a buyer's market or in rural areas it is much harder for properties that are for sale by owner (FSBO) to successfully sell.

A buyer's market is when there are more home sellers than there are people to buy homes. This creates a situation where the home buyers are exposed to a large range of property to choose from making it a more competitive market for the sellers. Homeowner's should opt for the FSBO option only where the local economy is doing well and it is a seller's market.

To be considered a seller's market there needs to be more buyers then properties for sale. In a seller's market the buyers are left with fewer properties available to them. This often creates a situation where the sellers are much more selective on the buyer and also get a higher selling price for their property.

There are other economic issues that play a role in the real estate such as home mortgage interest rates, local employment, and consumer confidence. Unfortunately we can not control the economy and some are forced to sell their homes or buy homes in times that are unfavorable financially to them.

There are a few things people who succeed at selling their homes do to increase their odds of winning at FSBO. They need to be able to have the financial support that it takes to keep their property exposed to those who are purchasing homes for the entire period it takes to sale a home. This advertising period is at least 90 days and includes personal signage, advertising, repair costs of the home, and professional legal advice. You also should have a little bit of spare money to back you up financially if there are any marketing mistakes.

You should also have basic business knowledge about important marketing, personal selling, as well as sufficient technical information on real estate principals and practices. This will prevent you from making informed decisions that can cost you a lot of money and stress.

Anyone who wants to list the property FSBO must be disciplined with marketing goals and objectives with set time frames for the process and finalization of those goals and objections. You need to be able to be very organized and able to pay close attention to details.

There are a lot of stressful moments when selling something as expensive as your own home so you need to be able to keep a business perspective on all decisions. When selling you own home always avoid guesswork and replace it with concrete analysis. Making informed decisions is much less stressful then guessing.

If you want to sale you own home successfully you need to have a wise negotiator and be able to effectively deal with the different personalities in your potential home buyers. Be ready to and well equipped to sell your home and plan to use a lot of time devoted to selling your home.

You may wish to contact Joe and Colleen Lane, Realtors® for more info on real estate, especially in the areas of Pasco Wa Real Estate, Richland Wa Real Estate, and surrounding Southeastern Washington Communities.

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Source by Spencer Hunt

Sarasota FSBO

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Have you been thinking about making a move? Sarasota Florida is an excellent choice to call your home. Not only is it located in Paradise, it has everything that you could possibly want, with close proximity to the beaches, excellent schools and plenty of dining and shopping options. The choice to move to the area is an easy one, finding your dream home may take a little bit of help.

Of course, as with most areas of the country, Sarasota also is in the middle of a buyers market. This puts you in a position to be able to purchase a home for a very reasonable price. One of the best ways to find your new home is through a Sarasota FSBO, or for sale by owner. It may take a little bit more digging, but the deals that you can find can be quite substantial compared to those that are listed on the market in the traditional sense.

The reason why this is the case is because any Sarasota FSBO listings are still plugged in to the MLS but they only pay a flat fee for the service. You can still find these homes for sale through the use of a real estate agent as they will be able to search the MLS for you but the seller does not have to pay the usual real estate agent fees in order to be listed. This adds up to additional savings for you and can make your new home in Paradise an even better deal.

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Source by Tanya Waxler

Realtor Vs FSBO – An Unbiased Comparison

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I'm sure you've heard many arguments when or not a Realtor is better at selling your home than you are. Every Realtor, without fail, will tell you that they can sell your home faster and for more money than you can. They will even have statistics to prove their point. On the flip-side, almost every "For Sale By Owner" site on the web will tell you the opposite. So who do you believe when both parties are self-serving?

Being a Realtor with a working team and also the CEO of a For Sale By Owner website, I will attempt to take an unbiased approach to this argument and cover the pros and cons of each place. There are 4 points that a Realtor will base their arguments on and so I think it is only fair to address each of these points.

4 Points Or "Arguments" A Realtor Will Make

1. A Realtor can price your home more accurately.
2. A Realtor can negotiate the deal better than you can.
3. A Realtor can sell your home for more money.
4. A Realtor can sell your home faster.

So let's ask each question and talk about the real answers. For the sake of this discussion, let's first assume that the Realtor we are talking about here is an experienced agent that sells more than 12 homes per year. Why is that important? Because over 80 percent of Realtors sell 3 or fewer homes per year and can not really make any of the arguments listed above. How can they? The agents that only sell 3 homes per year have to relearn the business on almost every deal. This is true across the industry. There are too many "part-timers" for these arguments to be a blank statement for every Realtor.

CAN A REALTOR PRICE YOUR HOME MORE ACCURATELY THAN YOU CAN?
Up until a few years ago, the answer was most definitely "Yes" but that has recently changed. Let's compare.

Realtor
It is true that, on average, Realtors price homes more accurately than a FSBO seller will. Realtors have resources available to them to see all of the recent sales in any given neighborhood. They can also see all of the available homes currently on the market. By analyzing this data, they can make a fairly accurate prediction of what a home should sell for and even how quickly it should sell.

Seller – For Sale By Owner
Most sellers price their home based on what they "think" their home should be worth. Their pricing is based on very little accurate data other than what other homes are currently priced at that are still on the market. No Realtor would ever … or sooner, should never base a price on what is for sale but rather what has sold. With today's technology and the resources on the web, a seller can spend as little as $ 16.95 and get the same information that a Realtor uses. Now for the tricky part … forget any notice that your home is better than any other seller's home. Use this report and base your price on hard data and you can price your home as accurately as a Realtor.

Winner – It's a Tie … if FSBO sellers use the data available to them and take an unbiased approach in pricing their property.

CAN A REALTOR NEGOTIATE A BETTER DEAL THAN YOU CAN?
There is more to negotiating than just the price. With that being said, let's compare.

Realtor
There is no substitute for experience when it comes to negotiations. As I said before, there is more to negotiations that just price, there are repairs, time-frames and many other small details that become part of the negotiation. A Realtor has the ability to step back emotionally and really look at the deal in an unbiased way. They should be able to analyze the proposed price and use their data to support the selling price. Through experience, they can recognize which repairs make sense to accept, which ones can be settled with money and which repairs should be thrown out with supporting arguments as to why.

Seller – For Sale By Owner
It's hard to compete with experience when you are negotiating a contract. It's like playing cards. You get better the more you play. You learn when to hold fast, when to bluff and when to fold. This does not mean that you can not do it though. Here is where you have to weigh your options carefully. If you sell on your own and get the raw end of the deal on repairs or even lose a few thousand dollars on price because you did not have the data to support your argument, how much did you save by not using a Realtor? The average home seller saves $ 15,000 in commission when selling as For Sale By Owner. So if a Realtor could have saved you that $ 3,000 in the selling price and kept you from making that $ 2,000 in repairs, you are still ahead $ 10,000.

Winner – Realtor … but is stronger negotiation worth 6%?

CAN A REALTOR SELL YOUR HOME FOR MORE MONEY?
According to NAR (National Association of Realtors), "Sellers who use a real estate professional make 16 percent more on the sale of their home than do sellers who go it alone". Is this true? Let's compare and see.

Realtor
We talked about accurate pricing earlier. Accurate pricing in the beginning is key to getting the most money for your home in the end. Realtors have the data available to them to accurately price a home in the beginning. It should be a safe assumption that, on average, Realtors can in fact sell your home for more.

Seller – For Sale By Owner
As I mentioned earlier, FSBO sellers now have the same data available to them to price their home accurately. Accurate pricing is key to getting the most money for your home. It has been proven that if you price your home even 10% above true market value, you will only reach 30% of the potential buyers for your home. The longer your home sets on the market, the more inclined buyers will be to get aggressive with their negotiating in the belief that you are getting desperate. If you price 15% below market value, you will reach 90% of potential buyers but once again, buyers will think you are desperate to sell quickly and become more aggressive in negotiating on the price even lower.

So where does the 16% figure come from? The statistics that back this figure up, though incomplete at best, stem from past FSBO sellers using their gut feelings to price their home or simply listing in the local paper.

Winner – It's a Tie … again, only if FSBO sellers use the data available to them and take an unbiased approach in pricing their property.

CAN A REALTOR SELL YOUR HOME FASTER?
Let's hear their arguments and then compare.

Realtor
When you ask a Realtor how they can sell your home faster, their response is almost always "accurate pricing equals a faster sale" and "we offer greater marketing" or "greater exposure for your home" to drive more interested buyers. We have already answered the issue on pricing so let's move on to the "greater exposure" claim. A Realtor has one main marketing avenue. I am talking about their local MLS of course. The MLS feeds the Realtor's listings out to Realtor.com which is the largest real estate website in the world with over 5 million unique visitors per month. Only a Realtor can list a home on the MLS. They may also talk about magazine and radio ads but any honest Realtor will tell you that these are really there to advertise their brokerage and drive leads for their buyers agents. Very few Realtors submit your home to additional real estate sites, usually due to lack of know-how.

Seller – For Sale By Owner
How does a seller compete with Realtor.com? It is the largest real estate site on the planet after all. Thanks to the new technology available today, a few (not all) "for sale by owner" websites will syndicate your listing out to multiple real estate classified sites. The combined site visitor reach of these sites can be well over 12 million unique visitors per month. That's a lot more than 5 million. I am by no means discounting Realtor.com. In fact, I think it would be very smart to ensure your home is also listed on Realtor.com. So if Realtor.com and the MLS is only for Realtors, how can you list your home there? A few Realtors (very few) offer a flat-fee MLS listing. For anywhere between $ 299 and $ 499, a Realtor will list your home on the local MLS and Realtor.com. You will still be responsible for paying a buyer's agent 2% to 3% if they bring the buyer but that still saves you 3% to 4% in commissions. On a few FSBO Websites, you can get the great exposure of your local MLS and Realtor.com through a "Flat-Fee MLS plan". Plus, you can still reserve the right to sell "For Sale By Owner."

One important detail to consider here is the fact that a Realtor's service is free to buyers. Because these services are free, they would be foolish not to employ a Realtor. Realtors will NOT show a FSBO home unless they know they will get paid a commission. Plus, the MLS is the only place most Realtors conduct a home search for their clients. It would behoove you to list on the MLS if you are not seeing immediate success selling without the MLS.

Winner – Tie in regards to traffic and exposure … comparing a Realtor to FSBO without MLS exposure.

Winner – For Sale By Owner Seller … comparing a Realtor to FSBO with Flat-Fee MLS option.

VERDICT
So what does this all mean? It means that times are changing. There are enough resources available to you, the "For Sale By Owner" home seller to allow you to sell successfully, quickly and for top dollar. There are times when the need for a Realtor is real and necessary. Their expertise, experience and dedication to help ease your stress during these potentially difficult times can be worth every penny you pay. If you have the money and the ability to enlist the aide of a Realtor, then I feel confident in saying that you will not be sorry. However, if money is tight or you have the time to educate yourself on real estate, then you will be very rewarded. Good luck!

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Source by Joshua Harley

FSBO Tip – Hold Back Information

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Have you ever placed forty fliers in your "take one" box only to have all the fliers disappear within a few days? Yes, nosey neighbors took some, but they could not possibly have taken them all. Forty fliers gone and no phone calls – it's frustrating. Probably every real estate agent in the business has lamented the disappearing fliers phenomenon. This happens for one reason and one reason only. You broke a cardinal rule of marketing: never give away all of your information. Never play all of your cards, particularly without the ability to follow up.

If you give it all away, there is no reason for the house hunter to pick up the phone and call. One small adjustment can fix this problem with the potential to convert a looker into a buyer. What you need to do is withhold important information . That will spur the potential buyer to pick up the phone and call. Withholding square footage is savvy because that is something everyone needs to know. Price is irrelevant without square footage. Leaving off school district is another astute tactic. Almost everyone needs to know school district, particularly out of town buyers.

Savvy real estate agents have been holding back information for years. If you can get a potential buyer to call, you can get the conversation ball rolling and have a chance to talk up your home. A telephone conversation also gives you a chance to invite the potential buyer over for a tour. Car salesmen know that you can not buy a car if you are not on the lot. Only someone who walks through your home is a true potential buyer, so hold back information to increase that foot traffic.

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Source by Wade Young